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Edge up with your MGP |
Gone
are the days of making easy money with online porn. Surfers nowadays
cannot be content with your usual kind of porn - they need more, and
they want quality. Pictures don’t make them click as much anymore.
Videos do attract them, but you still have to sell them. Nothing gets
bought that easily anymore.
With the advent of broadband internet connections, people are rapidly
discovering the joys of online erotic movies. Now, they can download
full DVD’s within a few minutes, so why would they settle with just
pictures? MGP (Movie Gallery Post) has been a big trend in online
erotica for some time now. They tend to sell better than picture
galleries, and people get more excited about them. MGP’s are pages with
small thumbnails that you can click on which link to video clips. You
can enjoy minutes of porn viewing with short download time.
In the MGP business, you can either be the MGP owner, or the MGP
Submitter or both. I have listed down a few pointers to help you keep
track of and grow your business.
MGP Owner
Tip 1: Build a relationship with your surfers. Know what kind of
content they prefer and their clicks will surely turn into dollars. This
will make sure that they will come back again and again. Regularly
update your content and make sure that your pages will be appreciated by
your surfers. Think of yourself as the surfer – what would you want to
see on a site?
Tip 2: Make your traffic grow.
Search Engines:
Stay visible in Search Engines. Have a lot of exposure by making a lot
of pages with text triggered Search Engine keywords. You will have more
chances of getting a purchase since you will be having more clicks from
the surfers.
Blog Marketing:
Use blog marketing and syndication to get as much exposure as you can.
Be careful, though. Make sure you use secondary/tertiary lead pages.
Getting exposed is the key in having permanent incoming traffic.
Trading Traffic with other MGP’s:
Get new traffic through traffic trades, but be careful, a lot of surfers
get turned off by that method. Instead, you can aim for them to bookmark
your site. You have to make an impression to earn that, so they will
most likely to come back to you at another time. This surfer now becomes
valuable to you.
Tip 3: Give value to your surfers. Don’t just give them any kind
of videos that you can just pick up anywhere. Show them that in your
site, they have variation, quality and quantity in one.
Tip 4: Have an identity and build a good brand identity. Make a
logo and build your character in that, this is something that is going
to be unique to your site. Show your traffic that you’re not just one of
those sites that just give out plain porn videos. You have to be unique
so that your surfers will come back for what you only have. You have to
know what kind of porn they like to be able to give that to them. Naked
young women won’t cut it. Know their specific needs.
Tip 5: Use FHGs responsibly
Thanks to Free Hosted Galleries (FHGs) MGP owners do not have to rely on
Submitters as much as before. Using FHGs is an advantage as you can cut
costs because you go direct to the sponsor and skip the middle men. But
of course, using FHG also has its downside.
The upside of FHGs
You get to cut down your cost by going directly to the sponsors who pay
for the content and the hosting. You also minimize the trouble of
dealing with legal matters, the provenance of content ownership and 2257
regulation is highly observed. This also saves you more time because you
are able obtain large files faster and work on more content at a given
time.
The downside of FHGs
Simply put, FHG has reached or is nearly reaching its saturation point.
The same content is being used over and over again, by everybody else.
You aim to be exclusive, but being exclusive here is nearly impossible.
You also have no control of the kind of material that they have, and the
content may be inconsistent. You are now dependent on how good they are
in making video galleries for you, and this will greatly affect the
amount of your sales. MGP owners may also grow lazy because they can
just order whatever they need form an outsourcing company like
webmasterlabor.com and sit back. Somehow, the effort in improving the
site and content dies.
You risk losing a personal relationship with your surfers when you
depend on FHG too much. You have to remember to take care of your
surfers to gain their loyalty, because keeping them with you is a great
advantage to your business. You’re taking the risk of losing a
beneficial relationship with them.
MGP Submitter
Tip 1: Know who your traffic is. Don’t load them up with content
that they are not interested in. It’s a waste of time, money and effort.
You have to discriminate and know their tastes in porn. A good way of
gauging this is studying your server log’s click out rates. Notice a
pattern re the type of galleries that are being clicked the most?
Tip 2: Once you have identified the types of galleries that get
clicked the most, study the common traits they share. Does your traffic
focus on a certain content niche? How about a particular text wording?
How about layout? The smart MGP webmaster will keep playing with these
elements until you arrive at the right “formula” for your traffic.
Tip 3: Don’t give away too much. There’s an old saying “Why buy
the cow when you get the milk for free?” This applies to MGPs. Don’t
give away so much content that you end up discouraging the surfer from
signing up at your sponsor. Long video clips make the surfer contented
with just the preview and thus, they do not need to buy anymore. You
gave away too much already – you edited the video and showed too much
“milk” they don’t feel the need to be a member anymore.
Tip 4: Master the art of teasing. Never give away too much action
or you’ll just turn potential subscribers into LEECHES. Coming up with
these kinds of clips may be labor intensive, but the tease will make
them click on a membership in a few seconds. You can make a bio about
the girl, make her talk about how she wants to be treated in bed, show
some skin, and a bit of action.
Tip 5: Go back to the basics. It’s a cliché, and you already know
it – Less is more. You have to sell the look and the personality of the
girl. Make your surfers fantasize about something. You are in a
competitive business and you have to work harder to sell your
content. You’re up against thousands of sites so you better have
something better.
Tip 6: Craft your trailers well. Giving away the “milk” is
actually worse than using FHG’s too much. Your laziness can kill your
business. If they say that pictures are worth a thousand words, and then
videos are worth thousands of pictures – take advantage of that. It is
ideal to post 2 video clips, 15- 30 seconds each. You give them
something worth seeing without giving away too much.
Tip 7: Create an experience for your traffic. Have sites and
videos that tell a story. Pay attention to well written text, and well
edited previews. Their visit to your page will not be easily forgotten.
Succeeding in the adult industry requires time, effort, talent and
strategic thinking. You have to be wise in making your moves, or else
you just might lose money. Build a relationship with your traffic and
their loyalty will surely pay. Value them and they will keep coming back
to you. |
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